A new OneRepublic album is a big deal! Fans had been patiently waiting for new music and it was a perfect chance to reward them for their patience and bring them along a journey across different cities that inspired the new album, Oh MyMy.
Fans were encouraged to explore and unlock exclusive content on the site.
The UX provided fans a fun and unexpected way to navigate to the different locations that inspired OneRepublic's album. Users could tap/click and hold to cycle through the many locations.
Each destination page had unique and rich content that was specific to the location. The page layout utilized scroll-based animations to provide an engaging experience. Users would also accrue miles as they reached the bottom of the destination page.
At the end of a destination page, fans were presented with an opportunity to register or collect their passport stamp and postcard. Registered fans had access to a digital passport that stored their collected stamps, user profile and mileage, which allowed fans to unlock more content.
Modals & Tings
L: Share Modal, M: My Passport (a collection of acquired stamps), R: My Profile
An alternate, big-picture approach to navigating between destination pages.
Buttons & Input Fields
Fans Were Stoked!
It was great to see the positive reactions from fans across the globe.