Design + Digital Art Direction. Portland, OR
01-OneRepublic.jpg

UX / UI / Art Direction

OneRepublic - Oh My My Experience

Overview

Overview

A new OneRepublic album is a big deal! Fans had been patiently waiting for new music and it was a perfect chance to reward them for their patience and bring them along a journey across different cities that inspired the new album, Oh MyMy.

Campaign Intro

Campaign Intro

Fans were encouraged to explore and unlock exclusive content on the site.

Destination Pages

Destination Pages

The UX provided fans a fun and unexpected way to navigate to the different locations that inspired OneRepublic's album. Users could tap/click and hold to cycle through the many locations.

BTS Content

BTS Content

Each destination page had unique and rich content that was specific to the location. The page layout utilized scroll-based animations to provide an engaging experience. Users would also accrue miles as they reached the bottom of the destination page.

Digital Takeaways

Digital Takeaways

At the end of a destination page, fans were presented with an opportunity to register or collect their passport stamp and postcard. Registered fans had access to a digital passport that stored their collected stamps, user profile and mileage, which allowed fans to unlock more content.

Modals & Tings

Modals & Tings

L: Share Modal, M: My Passport (a collection of acquired stamps), R: My Profile

My Guide

My Guide

An alternate, big-picture approach to navigating between destination pages.

Buttons & Input Fields

Buttons & Input Fields

UI Components

UI Components

Fans Were Stoked!

Fans Were Stoked!

It was great to see the positive reactions from fans across the globe.